Navigating the intricate of ad network pricing structures can be a challenging task for advertisers. However, by understanding the core concepts, you can efficiently optimize your advertising budget and boost your return on campaign. Ad networks typically employ various pricing models, such as cost-per-click (CPC), cost per view, and action-driven
Banner Ads
Banner ads are a ubiquitous form of online advertising that typically appear at the top of web pages. These square advertisements serve textual content to attract visiting customers. Banner ads are known for their broad audience and ability to consistently advertise products or businesses. They frequently utilize eye-catching designs and compelling